In Honor of Earth Day
It being Earth Day today, I thought I’d write about a local program I think everyone should support. CISA, or Community Involved in Sustaining Agriculture, created an extremely successful public awareness and marketing campaign in 1999 called ‘Be a Local Hero, Buy Locally Grown’. As the website explains, the campaign operates out of the Pioneer Valley, right in our own back yard! The campaigns mission is to connect farms and communities, and to “raise awareness and sales of locally grown farm products.”
Here at UMASS, we live in an amazing agricultural community. I encourage everyone to go check out the local farms stands, they’re literally everywhere around here! The produce is so much tastier than anything you’ll find at Stop and Shop, and you’ll be helping a good cause at the same time.
